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Duradiamond Privacy Policy

Version 2.0 – May 2018

Why does this policy exist?

Duradiamond Ltd are committed to protecting and respecting your privacy. 

What does this Policy tell me about?

  1. Duradiamond Ltd
  2. Your Rights in regard to personal data
  3. What personal data Duradiamond processes
  4. How Duradiamond uses your data and the legal basis for this use
  5. When Duradiamond shares your personal data
  6. How long Duradiamond stores your personal data
  7. Where Duradiamond stores your personal data
  8. Data Security
  9. Cookie policy


1 Duradiamond Ltd

1.1 This website belongs to Duradiamond Ltd

1.2 Duradiamond Ltd is a United Kingdom registered company, GB2251017, with a registered office at 4 Oakwood Court Clews Lane, Bisley, Surrey, GU24 9SJ.

1.3 Duradiamond are the owner and operator of this website and for the purposes of the Data Protection Act 1998 (as amended) are the data controller. Duradiamond are registered with the Information Commissioner Office with registration number Z6727276.

  1. Your rights in regard to your personal data

You have the right to ask Duradiamond not to process your personal data for marketing purposes.

Where you have consented to Duradiamond using your personal data, you can withdraw that consent at any time.

If the information Duradiamond holds about you is inaccurate or incomplete, you can notify us and ask us to amend it.

You also have the right to ask Duradiamond to provide a copy of any personal data we hold about you.

Where you have provided your data to Duradiamond and it is processed by automated means, you may be able to request that we provide it to you in a structured, machine readable format.

If you have a complaint about how Duradiamond handled your personal data, you may be able to ask us to restrict how we use your personal data while your complaint is processed.

To get in touch with Duradiamond please email or use our online form:



  1. What personal data Duradiamond processes

Duradiamond collects and processes personal data when you purchase goods and services from us. The personal data we process includes:

  • your name;
  • your username, email address and password;
  • your billing and delivery address;
  • business details and address;
  • recordings of emails, conversations and meetings with our customer service team;
  • and/or any other information you provide
  1. How Duradiamond uses this data and the legal basis for this use

Duradiamond processes the personal data above for the following purposes:

  • to fulfil any order or contract of services. This may include verifying your identity, taking payments and communicating with you. We require this information in order to enter into a contract with you and are unable to do so without it;
  • to comply with our legal obligations;
  • with your consent to respond to any requests in relation to your data and per your legal rights and/or in accordance with our legitimate interests including to investigate any requests received from you or from others, about our website or services;
  • to monitor use of our website and online services. We may use your information to help us check, improve and protect our products, content, services and websites, in accordance with our legitimate interests;
  • in circumstances where you contact us by email, transcripts will be stored for quality, training and security purposes, in accordance with our legitimate interests;

Duradiamond may also market to you in relation to relevant products and services which will only be sent where you have consented to receive it and have been given an opportunity to opt-out. You will continue to be able to opt-out of electronic direct marketing at any time by following the instructions in the relevant communication.

  1. When Duradiamond share your personal data

Duradiamond may share your personal data with the following third parties:


  • our professional advisors, external legal advisors and financial advisors;
  • our suppliers, business partners and sub-contractors; and/or
  • search engine and web analytics providers

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if needed for the legal protection of our legitimate interests in compliance with applicable laws.

Personal data may also be shared with third party service providers who will process it on behalf of Duradiamond for the purposes above. Such third parties include, but are not limited to, providers of website hosting, security, finance and payment applications and ecommerce marketing providers.

In the event that our business or any part of it is sold or integrated with another business, your details will be disclosed to our advisers and those of any prospective purchaser and will be passed to the new owners of the business.

  1. How long Duradiamond store your data for

Duradiamond will not keep your personal information for any purpose for longer than is strictly necessary and will only retain the personal information that is necessary in relation to the purpose. We are also required to retain certain information as required by law or for as long as is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse pursuant to our terms and conditions.

Duradiamond will retain your data for a short time beyond the specified retention period, to allow for information to be reviewed and any deletion to take place. In some instances, laws may require us to hold certain information for specific periods other than those listed above.

  1. Where Duradiamond store your personal data

Primarily Duradiamond store all of our data within the European Economic Area (“EEA”) however the personal data that we collect from you may be transferred to, and stored outside the EEA. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers, in which case the third country's data protection laws will have been approved as adequate by the European Commission or other applicable safeguards are in place. 

  1. Data Security

Duradiamond take administrative, physical, and electronic measures designed to safeguard and protect your information from unauthorized access or disclosure. This includes various encryption techniques. Although we use commercially reasonable efforts to safeguard the privacy of your information, transmissions on the Internet cannot be made absolutely secure. Moreover, we cannot assure you that your personal information that we collect will not be used or disclosed inconsistently with this privacy policy. We assume no responsibility or liability for disclosure of any of your information due to errors in transmission, unauthorised third-party access, or other causes beyond our reasonable control.

  1. Cookie Policy


To make this site work properly, Duradiamond sometimes place small data files called cookies on your device. Most big websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How does Duradiamond use cookies?

Duradiamond use cookies to analyse user behaviour and remember user preferences.

How to control cookies

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.




Registration Number
GB 2251017

Registered Address
4 Oakwood Court Clews Lane,
Bisley, Surrey,
GU24 9SJ


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